FIVE
COMPETITIVE STRATEGIES
Cost Leadership
Become low-cost producers
Help suppliers or customers reduce costs
Increase cost to competitors
Example: Priceline uses online seller bidding so the
buyer sets the price
##hmmm..how to be a good leader...
##hmmm..how to be a good leader...
Differentiation Strategy
Differentiate a firm’s products from its competitors’
Focus on a particular segment or niche of market
Example: Moen uses online customer design
##steelcase's tagline##love how you do work##
##steelcase's tagline##love how you do work##
Innovation Strategy
Unique products, services, or markets
Radical changes to business processes
Example: Amazon’s online, full-service customer
systems
##yes!!!like wormhole at office!
##yes!!!like wormhole at office!
Growth Strategy
Expand company’s capacity to produce
Expand into global markets
Diversify into new products or services
Example: Wal-Mart’s merchandise ordering via global
satellite tracking.
##steelcase already global.. ^___^
##steelcase already global.. ^___^
Alliance Strategy
Establish linkages and alliances with customers,
suppliers, competitors, consultants, and other companies
Includes mergers, acquisitions, joint ventures,
virtual companies
Example: Wal-Mart uses automatic inventory
replenishment by supplier
##good job sales team! make more profit so we can get more bonus next year!hehehe
##good job sales team! make more profit so we can get more bonus next year!hehehe
~ IS FOR COMPETITIVE STRATEGIES~
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